Hi — I'm a San Francisco based Design Director with a background in Brand Creative, Product Design, and Engineering.

Learn more about me, get in touch, or view my work or resume.

001

I started out in digital design and UX engineering, and have been leading brand creative and product design teams for the last 15 years. Highlights include the current NIKEiD builder, global design systems for MasterCard, brand & design platform for Eko, an election mapping tool for the 2004 election, a purpose platform for AARP, and a side-hustle – Sublime Heroics.

002

In 2007 I joined R/GA in NY as Design Director, working on Nike. R/GA’s bauhaus and digital-native approach to brand and service design felt like re-uniting with siblings from other mothers, and over the years, as a Creative Director, I lead both large or small brand and/or systematic design teams for some of our biggest clients, like MasterCard, Samsung, Walmart, AARP, ESPN, and multiple groups across Nike.

003

In 2017 we relocated to San Francisco, and I had been itching make some apparel, and build out a full stack ecomm project. Partly because it had been a while since I last did a proper personal project. So Sublime Heroics was born, and it has been an insightful journey, working from a blank sketch book, to shipping over 10k pairs of cycling socks to date. As a former competitive cyclists, it’s been a great way to connect some dots.

004

Over the years, I’ve won numerous awards, taught classes in Design, UX, and Advertising, got to work with world-class designers, creatives, photographers, and athletes. I have an almost-BA degree in electrical engineering/CS, and I’m still as active as a developer and consider it very much a part of my craft.

005

In 2019 I joined Eko, a small startup in Berkeley, and I’ve been leading brand creative and design work as we’ve doubled in size many times over since. I manage our brand, art direction, commercial shoots, design systems, and user experience across multiple channels & mediums.

Brands & Products

I've had the opportunity to work closely with many global brands on projects that focus on user experience for Product and design and creative for Brand.

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Systematic Design

A modular, reusable, scalable architecture (design system) is a great way to manage increased and ever-changing complexity while supporting rapid growth and change.

Eko (Product)
AI Powered Disease Detection
Learn More →
(Coming Soon)
SalonCentric, by L'Oréal
The Salon in Your Pocket
Learn More →
(Coming Soon)
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Brand Creative

Great brands express themselves and build through their actions, excellent storytelling, and experiences. Sometimes it's a tool or service, sometimes it's a cultural moment, sometimes it is taking a stance, and sometimes it is all of it, neatly integrated.

The New Standard in Care
Eko (Brand)
Learn More →
(Coming Soon)
Nike by You
NIKEiD
Learn More →
(Coming Soon)
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Work & Experience

Over the years, my roles and focus have varied, with titles like Developer, UX Designer, and Snr/Creative Director.

Head of Design
Eko
SF
Oct 2019
Current
Staff
2 years, 11 months
Highlights
Design Leadership
for
Brand and Product
Creative Direction
for
Campaigns & Content
Front-end Dev
for
Website & Prototyping
Princpal Designer
Sublime Heroics
SF
Jan 2018
Current
Founder
4 years, 9 months
Highlights
Design
for
Brand and Product
Creative
for
Campaigns & Content
Front-end Dev
for
Website & Prototyping
Design Lead
Misc
SF/NYC
Jan 2017
Oct 2019
Contract
2 years, 10 months
Highlights
Google for Games
at
Google SF
Creative & Design Director
at
BYND SF
Masterbrand Launch
at
Facebook SF
SalonCentric
at
L'Oréal US
Creative & Design Director
at
YML SF
Creative & Design Director
at
Emerson Collective SF
Design Director
at
Edelman NY
Creative/Design Director
R/GA
NYC
Apr 2007
Dec 2016
Staff
9 years, 9 months
Highlights
Creative Director, Design/UX
for
NIKEiD
Creative Director, Design/UX
for
Nike Women
Creative Director, Design/UX
for
Nike Running
Creative Director, Design/UX
for
Samsung US
Creative Director, Design/UX
for
MasterCard
Creative Director, Design/UX
for
Walmart.com
Creative Director, Design/UX
for
Life Reimagined
Design Talent Council
for
Design dept.
Mentorship Council
for
Design dept.

Before: Big Spaceship, Syrup, Huge, Razorfish, Great Works

Education: Engineering – CS/Mech/Electrical @ Vasa Polytechnic (unfinished)

For complete background, see my LinkedIn profile or resume.

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Want to stay in touch?

If you want to talk about work and design or explore ways to collaborate, you can email me or find me on LinkedIn.