Emerson Collective → Digital Platform (2017)
Established by Laurene Powell Jobs, Emerson Collective is a social change organization that uses a broad range of tools, including philanthropy, impact investing, and policy solutions, to create the greatest good for the most significant number of people. They challenged us to redefine their digital presence to represent their mission better and provide exposure to work they are involved in.
We found that the world of policy is often very cold and filled with insider jargon….but Emerson isn’t inherently like that. From its philosophy to its approach, it’s an initiative rooted in the empathy of those involved in the issues. Our solution was to create a creative platform for the site that reflected that.
Through objective, poignant storytelling, we give users in-depth access to the issues so they can get to the heart of the matter. Ultimately inspiring them to take action and to get involved.